Our First Newsletter

Hi There! 👋

This is Zulaikha. You are receiving this newsletter because you have been an important part of our work at Empathy Spark. 🙌 We have just completed our six-month journey and we have news for you! 💥

As with any newborn venture, we have had a lot of valuable learning, teething issues, and burping (aha) moments. We took all that in and did what we do best - iterate!

Thanks to all the love we have been getting from you, we have relaunched Empathy Spark with clearer services and goals. We had two priorities while designing our services (ahem, something we also offer now):

Do what we want & love to do even if it means that we are addressing a smaller market.
Ensure we offer that which we have already delivered on multiple times for multiple cohorts and brought results.

Check out our 12 redefined offers here

We are always in beta mode, striving to add more value. So we would genuinely love to hear from you. You can reply back to me on this email with your thoughts, questions, and opportunities.

In our newsletter, we will be sharing actionable tools and useful links to inspire you and your business. If you would like to stop receiving updates from Empathy Spark, feel free to unsubscribe to the newsletter from the bottom of the page. If you have any feedback on the newsletter, we are all ears - just hit reply!

What's Inspiring Us This Week 🔥

How One Human-Centered Insight Led to $4 Billion in Growth for American Express

American Express set on a challenge to elevate their credit card loyalty program. They ended up creating a new market leading to a $4Bn growth boom! . This is why we LOVE human-centered design. It starts with a goal that ''we'' have in mind but ends up creating what ''people'' want.

Playing the Infinite Game

Businesses that focus on finite games are often just looking at maximizing their market share while businesses that focus on the infinite game expand the market size. Balancing these mindsets is not easy but essential to boost customer loyalty and business longevity. We love the examples shared in this piece about how some leaders have been able to do that successfully.

Sparks on Social 🔥

What were they thinking?

What do you think Apple was thinking here? For one, this design may suit some users who want to take a break? Human-centered or not, charging appliances is definitely becoming a friction point in seamless experiences and this may need more thinking.

Well-wishers will always say your work is great!

Suhail makes a very important point. In the design world, we are always looking for opportunities to iterate. What's working can give us as many insights as what's not. It begins with asking the right questions.

Our Sparks 🔥

Finding the right problem to solve

Every business has opportunities waiting to be discovered. They show up in many shapes and forms but one way they tend to appear is as problems.

Problems can be irritating but they actually open up a window of opportunities. In this blog, we show you how to uncover them by staying longer in the problem space.

What is a Growth Mindset and How Can You Develop One?

People with a fixed mindset believe that they were born with a fixed level of intelligence that cannot be modified. They are what they are. But, we are all capable of growth. All we need is the right mindset.

People who have a growth mindset believe that their abilities and intelligence can be developed with effort, learning, and persistence. In this blog, we discuss how one can develop a growth mindset.