Hi There! 👋
Last week we had a small celebration at Empathy Spark as we successfully helped our client challenge the biggest roadblock to innovation: assumptions.
A lot of businesses often perceive the needs and behaviors of their customers without validating them. The outcome is a lot of assumptions and bias influencing decision-making & strategic direction. While passive research helps make things work out in bits and pieces, assumptions can cage opportunities and limit us from maximizing the true potential.
Taking assumptions head-on has helped innovators delight customers and create new markets. This is why at Empathy Spark we make ''challenging assumptions'' step zero.
Here is a pro-tip that can help bust assumptions at work.
What's Inspiring Us This Week 🔥
How to Wield Empathy
The phrase ''empathy'' often goes hand-in-hand with ''stepping into someone else's shoes''. A lot of people wonder how to do that but all it really takes is intention. Here is a great example of how to wield empathy.
Our Sparks 🔥
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Conversions Increase By 60% With Human-Centered Design - Empathy Spark
Our work with ROCK YOUR LIFE! gGmbH helped boost online conversions by 60%! We are so excited to have been able to drive this impact with human-centered design. In this blog, we highlight the interventions that helped the teams get to value.
7 Ways To Develop Your Empathy Skills - Empathy Spark
Some people are more naturally empathetic than others, but there are evidenced-based activities that anyone can do to increase their empathy. The best way to think about empathy is that it is an innate capacity that needs to be developed. Here are 7 ways to get started.
Sparks on Social 🔥
This is our invitation to get scrappy
Janis Ozolins graphic hits home for many people who experience perfectionism as a roadblock in moving forward. We can't iterate this enough - start scrappy but get started. Building in public eventually helps you build something that's closest to the market's need.
twitter.comExperience Stories of Resilience
The pandemic shut down restaurants leaving them stranded and pivoting on strategies. This channel shares inspiring stories of perseverance and progression by restaurants in the face of ambiguity. We highly encourage you to check them out and get inspired.
instagram.com