Hi There! 👋
Last week we had a small celebration at Empathy Spark as we successfully helped our client challenge the biggest roadblock to innovation: assumptions.
A lot of businesses often perceive the needs and behaviors of their customers without validating them. The outcome is a lot of assumptions and bias influencing decision-making & strategic direction. While passive research helps make things work out in bits and pieces, assumptions can cage opportunities and limit us from maximizing the true potential.
Taking assumptions head-on has helped innovators delight customers and create new markets. This is why at Empathy Spark we make ''challenging assumptions'' step zero.
Here is a pro-tip that can help bust assumptions at work.
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